Swift Innovation - Proposal

Design + Marketing
Support Partnership

Prepared For
Dwell Contemporary
Prepared By
Swift Innovation
Date
October 2026
Valid Through
November 30, 2026
Total Monthly Investment
$5,000 / month
Design Support Tier 1 ($2,500) + Marketing Support Tier 1 ($2,500) - 6-month term, net 30, no rollover
What's Included

Two Dedicated Service Lines

A dedicated monthly retainer covering website design execution and full-stack marketing support - everything needed to launch, refine, and grow Dwell Contemporary's digital presence.

Service Line 01
Design Support Tier 1
$2,500/ MO
Ongoing design execution for the website, portal, and digital touchpoints - pages built, refined, and maintained by a dedicated design team.
Monthly Deliverables
Design work applied monthly to any combination of new pages, revisions, or component updates
Website page revisions and content updates within 48 hours of request
New website sections or landing pages as needed (city pages, project spotlights, campaign pages)
Portal document updates and new portal pages (analysis docs, proposals, strategy pages)
Twice-monthly client sync meeting to review progress and align on upcoming priorities
Responsive QA across desktop, tablet, and mobile for every shipped page
Print-ready design assets on request - flyers, banners, tradeshow materials, and sales collateral (printing costs billed separately)
Service Line 02
Marketing Support Tier 1
$2,500/ MO
Full-stack marketing execution covering SEO, content, paid ads, social, email, and CRM - building every channel that generates and nurtures leads for Dwell Contemporary.
Monthly Deliverables
SEO monitoring, rank tracking, on-page optimization, and backlink/citation building each month
Blog writing and publishing (SEO-targeted, published and formatted on the website)
Social media management: content planning, creation, and scheduling across active platforms
B2B email outreach campaigns targeting interior designers, architects, and custom builders
CRM setup and ongoing management (contacts, automations, lead routing)
Quarterly email newsletter (copy, design, send, and deliverability monitoring)
Google Business Profile management: post updates, review monitoring, Q&A
Monthly performance report: sessions, rankings, leads by source, newsletter metrics
Scope Definition

What This Covers

Included in retainer
Website design revisions and new page builds
Client portal design and document creation
Cloudflare Pages deployment and maintenance
SEO monitoring, on-page optimizations, and content uploads
Blog writing and publishing
Backlink building and local citation management
Social media management (content planning, creation, scheduling)
B2B email outreach campaigns (interior designers, architects, builders)
CRM setup and ongoing management
Quarterly email newsletter
Google Business Profile management
Paid advertising management (Google Ads, Meta Ads)
Print design and collateral (printing costs billed separately)
Not included (available as add-ons)
Ad spend budget (client pays platforms directly)
CRM usage surcharges (mass email blasts, SMS campaigns)
Printing and fulfillment costs
Photography or video production
Custom software and application development
How We Work Together

Our Process

Foundation
Months 1 & 2
  • Onboard stakeholders and define strategic priorities for Dwell Contemporary.
  • Audit existing website, funnels, and brand messaging.
  • Define buyer personas and audience segmentation (homeowner, trade, commercial).
  • Develop updated site architecture and design direction.
  • Build core digital assets: brand templates, social graphics, blog post framework.
  • Set up CRM, analytics infrastructure, and ad account foundations.
  • Launch Google Business Profile optimization and citation cleanup.
Engagement
Months 3 & 4
  • Finalize and launch updated website with conversion-optimized service pages.
  • Launch targeted paid ads on Google and Meta for wine cellar and sauna verticals.
  • Roll out first blog posts and begin backlink and citation building.
  • Begin B2B email outreach to interior designers, architects, and custom builders.
  • Activate social media management cadence across Instagram and LinkedIn.
  • Continue digital asset development: project case studies and portfolio content.
  • Deliver first quarterly newsletter to past clients and warm leads.
Scale
Months 5 & 6
  • Optimize ad campaigns based on performance data from Sprint 2.
  • Formalize trade partner program and launch referral structure publicly.
  • Build case studies and testimonials from early engagement success stories.
  • Strengthen CRM workflows: automated lead nurturing and follow-up sequences.
  • Expand content library: 2 additional city or service landing pages.
  • Evaluate channel performance and reallocate budget toward top performers.
  • Prepare 6-month performance report and renewal recommendation.
Financial Summary

Investment

Design Support Tier 1
Ongoing design execution covering the website, client portal, and all digital touchpoints - pages built, revised, and deployed on a continuous basis.
$2,500/mo
Marketing Support Tier 1
Full-stack marketing execution covering SEO, content, paid ads, social media, B2B outreach, CRM management, and quarterly newsletter delivery.
$2,500/mo
Total Monthly Retainer
$5,000/mo
Agreement Details

Terms

Contract Length
6-month initial term starting from the first invoice date. Either service line can be added or renewed independently at the end of the term.
Cancellation
30 days written notice required to cancel either or both service lines. Either line can be cancelled independently - they are billed and managed separately.
Billing
Invoiced on the 1st of each month for that month's services. Net 30 payment terms. ACH or credit card accepted.
Ownership
All work product (website pages, content, graphics) is owned by Dwell Contemporary upon full payment. No vendor lock-in on design files or platform access.
Rollover
Work scope does not roll over. Each month starts fresh.
Proposal Validity
This proposal is valid through November 30, 2026. Pricing may change after this date.
Ready to move forward?